Vivek Gurav, the Plogman
Everything you need to cover Vivek and the Somebody campaign: bio, numbers, quotes and photos. Use anything here with credit to @theplogman.
Download the kit (zip)Get in touchVivek Gurav, known as the Plogman (@theplogman), founded Pune Ploggers in 2019 and Bristol Ploggers in 2022. He has plogged through 40+ cities, received a Points of Light award from the UK Prime Minister, and spoken at COY17. In November 2026 he is leading Somebody: all 33 London boroughs in 30 days, one high street each, every item counted.
Vivek Gurav is a climate activist, environmental policy graduate and the founder of a global plogging movement. Plogging is jogging while picking up litter. He started Pune Ploggers in Pune, India in October 2019, and it has grown into plogging communities in more than 30 cities.
In September 2021 he moved to the UK on a Think Big scholarship for an MSc in Environmental Policy and Management at the University of Bristol. He started a 30-day daily plogging challenge in February 2022 and then founded Bristol Ploggers: 140 volunteers from 12 nationalities, 400 miles of streets and 3,750kg of litter cleared. In July 2022 he received a Points of Light award from Prime Minister Boris Johnson, and he was later invited to 10 Downing Street by Prime Minister Rishi Sunak.
In December 2022 he plogged through 30 UK cities in 30 days, collecting 360kg of litter with more than 250 volunteers. In summer 2024 he plogged 30 areas of London in 30 days. In 2025 he launched PlogYatra, a 50-city tour that began in London and went on through UK cities, Faro, Lisbon and Coimbra in Portugal, Bremen and Hamburg in Germany, and many cities across India. He has spoken at COY17, the youth version of COP, is a Fellow of the Royal Society of Arts, and has been honoured at the UK Parliament. In November 2024 the Mayor of London, Sadiq Khan, wrote to thank him for mobilising plogging communities to clean up litter in the city.
In November 2026 he is leading Somebody: all 33 London boroughs in 30 days, one high street and one hour each, with every item counted and the numbers published borough by borough.
| Campaign | Somebody. All 33 London boroughs, 1–30 November 2026. One high street, about 500m and one hour per borough, every item counted. |
|---|---|
| Why | Litter is still found in 9 out of 10 places surveyed in England (Keep Britain Tidy, 2023–24), and most people say it’s getting worse. |
| Pune Ploggers | Founded October 2019. Plogging communities in 30+ cities, 10,000+ members. |
| Bristol Ploggers | 140 volunteers, 12 nationalities, 400 miles of streets, 3,750kg of litter (University of Bristol, July 2022). |
| 30 cities, 30 days | December 2022. About 1,500 miles, 250+ volunteers, 360kg of litter (University of Bristol, January 2023). |
| London, 30 areas | Summer 2024. 30 days across 30 areas of London. |
| PlogYatra | Launched in London in January 2025 as a 50-city tour. UK cities, Portugal (Faro, Lisbon, Coimbra), Germany (Bremen, Hamburg) and India. Not Scotland or Northern Ireland. |
| Recognition | Points of Light Award (July 2022), the UK’s 1,967th. A letter of thanks from the Mayor of London, Sadiq Khan (November 2024). Invited to 10 Downing Street. Speaker at COY17. Honoured at the UK Parliament. Fellow of the Royal Society of Arts. |
| Handle | @theplogman on Instagram. Hashtag #SomebodyLondon. |
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“Who litters? People around us!
Vivek Gurav
Whose surroundings are these? Ours!
Who is affected the most? Us!
Who pays the taxes? Us!
It’s just all about us. Why does it then become a ‘Somebody’ thing out of nowhere?”
“I believe in doing and not sitting around and blaming others for everything that is wrong around me. Being the change I wish to see in the world, that’s my mantra so far.”
Vivek Gurav
“It’s not just about climate change overall, but it’s also more about the small things that are responsible for climate change, and that is individual action, people’s attitudes. We need to do something about that.”
Vivek Gurav
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Selected coverage from the University of Bristol, ITV, the Tribune, Outlook, the Free Press Journal and more is on the main page.